Penrith Destination Management Plan

The Group was commissioned by Penrith City Council to develop a Destination Management Plan for Penrith. The DMP was developed to consolidate and build the visitor economy, with the anticipated outcome of enabling all stakeholders, at all levels of government and private investors, to have a clear view of the tourism investment opportunities and requirements in the Penrith LGA.

A number of initiatives were developed in close consultation with a wide range of stakeholders including State and Local Government, tourism industry operators and the general community.

The DMP in particular identified the potential to capitalise on the growing number of professional adventure tourism operators within the Penrith LGA and synergies which could be formed with the Blue Mountains region.