East Coast Tasmania Destination Management Plan

The Stafford Group was engaged by the East Coast Regional Tourism Organisation to develop a Destination Management Plan for the East Coast region in Tasmania. The East Coast region covers from Orford in the south, up to St Helens in the North.

The DMP developed followed the ARTN guidelines for best practice destination management but also included a number of additional steps to ensure the DMP was tailored specifically for the East Coast region.

The DMP provided a range of recommendations for both product development and marketing initiatives to help grow the East Coast tourism industry in a sustainable manner.